EllisLab.com got a bit of an over-hauling yesterday by Rick. The new site is much more spacious and clean, and well… sexier. Now normally a site redesign would be a one line entry, or possibly no entry at all, but this new site brings something very, very cool with it. It features what I consider (without overstatement) to be the greatest company profile pages of all time. Each of the EllisLab staff have been masterfully illustrated as a super hero. The results are positively stunning.
You can see it yourself on my profile.
These were a ton of fun to watch getting developed. The talented illustrator is Cliff Persaud, who took each of our lousy headshots and turned them into something positively heroic. For each staff member, he went through from concept to completion iterating over each many, many times. In some cases, he designed completely different versions of us, in essence developing 2 full versions. Rick for example ended up with the super man archtype, but also went through a version as a kung fu master (since he’s so into the martial arts). In general, all we provided him was very vague descriptions (or nothing) and he ran with it. I love them all. The symbolism of Rick, and the attitude of Doctor Jones, and the ferocity of Les. He remains one of my favourites (I love the claws). The only direction Les provided was…
I want wings.
The end result is mostly a combination of hand-drawing and illustrator. Here I am as I evolve:
The level of detail in the illustrations is incredible. Check out the detail in my armour from an early concept draft (we dropped some of the detail for web purposes).
If you have questions or praise for the author, feel free to leave it here. Cliff reads this blog from time to time, and at any rate I’ll be sure to direct all praise towards him.
Well done Cliff, and thanks for the heroic new branding!